UTKARSH 2026:Adcraft Event
Department: Department of Management Studies
Organising Society: Sankalp Society
Event Name: Adcraft
Date: 19 February 2026 (Thursday)
Venue: Room No. 1205, Block 1
Timing: 2:00 PM – 3: 00 PM
Introduction
The Department of Management Studies, in association with Sankalp Society, successfully organized ADCRAFT, a creative advertising event, on 19 February 2026 in Room No. 1205, Block 1. The event aimed to provide students with a platform to showcase their creativity, marketing knowledge, and communication skills through innovative advertisement creation.
Objectives of the Event
- To enhance creative and strategic thinking skills
- To provide practical exposure to advertising and branding concepts
- To encourage teamwork and presentation skills
- To bridge the gap between theoretical learning and practical implementation
Event Description
ADCRAFT witnessed enthusiastic participation from students of MBA and BBA programs. Participants created advertisements in various formats including posters, banners, video advertisements, and documentary-style ads.
Students presented their concepts explaining the product idea, target audience, message strategy, and creative execution. The event reflected originality, innovation, and effective communication skills among participants
Judges
The event was judged by:
- Diksha
- Shanky Yadav
The judges evaluated participants based on creativity, clarity of message, presentation skills, and overall impact of the advertisement.
Winning Participants
The winners of ADCRAFT were:
- Abhishek (MBA 2nd Year)– Winner in Video-Based Advertisement category
- Dhruv and Nishkarsh (BBA 2nd Year)– Winner in Banner/Poster Advertisement category
- Bhavishya and Priyam (BBA 1st Year)– Winner in Documentary Advertisement category
Faculty Coordinators
The event was successfully coordinated under the guidance of:
- Vimla Sharma
- Arti Srivastava
Student Coordinators
The smooth execution of the event was ensured by the dedicated efforts of the student coordinators:
- Shrashti
- Abhishek
Outcome of the Event
- Enhanced practical understanding of advertising strategies
- Improved creativity, confidence, and teamwork among students
- Provided experiential learning beyond classroom teaching
Conclusion
The ADCRAFT event was a great success and provided a valuable learning platform for students. The initiative by Sankalp Society, supported by the Department of Management Studies, effectively promoted creativity and experiential learning. Such events play an important role in the holistic development of management students and should continue in the future.









