UTKARSH 2026:Adcraft Event

Department: Department of Management Studies

Organising Society: Sankalp Society

Event Name: Adcraft

Date: 19 February 2026 (Thursday)

Venue: Room No. 1205, Block 1

Timing: 2:00 PM – 3: 00 PM

Introduction

The Department of Management Studies, in association with Sankalp Society, successfully organized ADCRAFT, a creative advertising event, on 19 February 2026 in Room No. 1205, Block 1. The event aimed to provide students with a platform to showcase their creativity, marketing knowledge, and communication skills through innovative advertisement creation.

Objectives of the Event

To enhance creative and strategic thinking skills
To provide practical exposure to advertising and branding concepts
To encourage teamwork and presentation skills
To bridge the gap between theoretical learning and practical implementation

Event Description

ADCRAFT witnessed enthusiastic participation from students of MBA and BBA programs. Participants created advertisements in various formats including posters, banners, video advertisements, and documentary-style ads.

Students presented their concepts explaining the product idea, target audience, message strategy, and creative execution. The event reflected originality, innovation, and effective communication skills among participants

Judges

The event was judged by:

Diksha
Shanky Yadav

The judges evaluated participants based on creativity, clarity of message, presentation skills, and overall impact of the advertisement.

Winning Participants

The winners of ADCRAFT were:

Abhishek (MBA 2nd Year)– Winner in Video-Based Advertisement category
Dhruv and Nishkarsh (BBA 2nd Year)– Winner in Banner/Poster Advertisement category
Bhavishya and Priyam (BBA 1st Year)– Winner in Documentary Advertisement category

Faculty Coordinators

The event was successfully coordinated under the guidance of:

Vimla Sharma
Arti Srivastava

Student Coordinators

The smooth execution of the event was ensured by the dedicated efforts of the student coordinators:

Shrashti
Abhishek

Outcome of the Event

Enhanced practical understanding of advertising strategies
Improved creativity, confidence, and teamwork among students
Provided experiential learning beyond classroom teaching
Conclusion
The ADCRAFT event was a great success and provided a valuable learning platform for students. The initiative by Sankalp Society, supported by the Department of Management Studies, effectively promoted creativity and experiential learning. Such events play an important role in the holistic development of management students and should continue in the future.

FEE BREAK-UPS FOR ACADEMIC YEAR 2025-26
BA-LLB / BBA-LLB – 1st Year		MBA – 1st Year		BBA – 1st Year		B. TECH. – 1st Year		B. TECH. – 3rd Year
Tuition Fee	92,000	Tuition Fee	137,500	Tuition Fee	88,400	Tuition Fee	123,600	Tuition Fee	111,000
University Dues	23,500	University Dues	23,500	University Dues	23,500	University Dues	23,500	University Dues	20,000
Activity Fee	1,000	Activity Fee	1,000	Activity Fee	1,000	Activity Fee	1,000	Activity Fee	1,000
Security Fee	10,000	Security Fee	10,000	Security Fee	10,000	Security Fee	10,000	Per. Dev. & Trng.	5,900
Alumni Contribution	2,000	Alumni Contribution	2,000	Alumni Contribution	2,000	Alumni Contribution	2,000
TOTAL	128,500	TOTAL	174,000	TOTAL	124,900	TOTAL	160,100	TOTAL	137,900
BA-LLB / BBA-LLB – 2nd Year		MBA – 2nd Year		BBA – 2nd Year		B. TECH. – 2nd (LE) Year		B. TECH. – 3rd (LE) Year
Tuition Fee *	77,300	Tuition Fee	129,700	Tuition Fee	83,400	Tuition Fee	123,600	Tuition Fee	116,600
University Dues	23,500	University Dues	23,500	University Dues	23,500	University Dues	23,500	University Dues	23,500
Activity Fee	1,000	Activity Fee	1,000	Activity Fee	1,000	Activity Fee	1,000	Activity Fee	1,000
				Per. Dev. & Trng.	4,800	Security Fee	10,000	Per. Dev. & Trng.	5,900
						Alumni Contribution	2,000
						Ind. Redi. Ini. Trng.	5,900
TOTAL	101,800	TOTAL	154,200	TOTAL	112,700	TOTAL	166,000	TOTAL	147,000
* Tentative
BA-LLB / BBA-LLB – 3rd Year				BBA – 3rd Year		B. TECH. – 2nd Year		B. TECH. – 4th Year
Tuition Fee *	77,300			Tuition Fee	79,400	Tuition Fee	116,600	Tuition Fee	103,700
University Dues	20,000			University Dues	20,000	University Dues	23,500	University Dues	20,000
Activity Fee	1,000			Activity Fee	1,000	Activity Fee	1,000	Activity Fee	1,000
						Per. Dev. & Trng.	5,900
				TOTAL	100,400	TOTAL	147,000	TOTAL	124,700
TOTAL	98,300							B. TECH. – 4th (LE) Year
* Tentative
								Tuition Fee	111,000
BA-LLB / BBA-LLB – 4th Year								University Dues	20,000
								Activity Fee	1,000
Tuition Fee *	77,300
University Dues	20,000
Activity Fee	1,000							TOTAL	132,000
TOTAL	98,300
* Tentative