Department: Department of Management Studies
Organising Society: Sankalp Society
Event Name: Adcraft
Date: 19 February 2026 (Thursday)
Venue: Room No. 1205, Block 1
Timing: 2:00 PM – 3: 00 PM
Introduction
The Department of Management Studies, in association with Sankalp Society, successfully organized ADCRAFT, a creative advertising event, on 19 February 2026 in Room No. 1205, Block 1. The event aimed to provide students with a platform to showcase their creativity, marketing knowledge, and communication skills through innovative advertisement creation.
Objectives of the Event
- To enhance creative and strategic thinking skills
- To provide practical exposure to advertising and branding concepts
- To encourage teamwork and presentation skills
- To bridge the gap between theoretical learning and practical implementation
Event Description
ADCRAFT witnessed enthusiastic participation from students of MBA and BBA programs. Participants created advertisements in various formats including posters, banners, video advertisements, and documentary-style ads.
Students presented their concepts explaining the product idea, target audience, message strategy, and creative execution. The event reflected originality, innovation, and effective communication skills among participants.









