The Bachelor of Business Administration (BBA) is a three-year full-time undergraduate programme that focuses on building a strong understanding of business and management concepts. The programme helps students develop knowledge in areas such as marketing, finance, human resource management, accounting, economics, and business communication.
The course is designed to give students both theoretical knowledge and practical exposure through presentations, projects, case studies, and interactive classroom learning. It helps students understand how businesses operate and prepares them for professional roles in the corporate sector.
After completing the programme, students can explore opportunities in business organizations, marketing firms, financial institutions, startups, and other corporate sectors. The programme also provides a solid foundation for those who wish to pursue higher studies such as MBA and other management programmes.
Pass in 12th Class (10+2) of CBSE or equivalent examination with a minimum of 50% marks in aggregate, and the candidate must have passed English (Core, Elective or Functional) as a subject.
Admissions are conducted by Guru Gobind Singh Indraprastha University on the basis of the merit of CUET-UG conducted by the National Testing Agency, followed by the counselling process of the University.
If seats remain vacant after exhausting the merit list of CUET-UG, the University may consider admissions through IPU CET as per the admission guidelines of the University.
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